Understanding the fight over ‘content’
Well this really turns “content is king” upside down, now doesn’t it? Check out the comments too.
Amplify’d from thebrandbuilder.wordpress.comSince social media channels and the social space are not inherently marketing-focused channels, the correct approach for a business looking to see both short and long term results, is one that is NOT primarily marketing-centric, and therefore NOT primarily content-centric. Here is what that more integrated model looks like:
See this Amp at http://amplify.com/u/bxgmmSocial Business favors multi-functional adoption across the org
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