Erica Bits

Well this really turns “content is king” upside down, now doesn’t it? Check out the comments too.

Since social media channels and the social space are not inherently marketing-focused channels, the correct approach for a business looking to see both short and long term results, is one that is NOT primarily marketing-centric, and therefore NOT primarily content-centric. Here is what that more integrated model looks like:

Social Business favors multi-functional adoption across the org

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